Marketing - Stay Close To Your Customers!

With IGear, you can target your advertising dollars to actual users of your machines. You can associate these individuals to specific machine models, location, and other pertinent criteria. Because you are providing valuable information about their business, your customers will come to you on a daily basis. As an OEM, you will have a captive audience of interested customers that are subscribing to your Service. This provides an effective channel for communication on various topics including; targeted promotions, news, product announcements, special pricing on consumables, and application success story videos.

Because the IGear technology knows the specific equipment configuration in use, the OEM can direct relevant messages and promotions to specific individuals or the customer base as a whole. This machine utilization knowledge and targeted capability to communicate relevant information will enable OEMs to own their space and establish a leadership position as the expert in their respective community.

It is clear that the Internet is accelerating the pace at which individuals come together to form like groups – social and business networks. Why shouldn’t this happen with your end user customer base?

Everything from news aggregation to community building has turned into a series of tiny transactions – expressed mainly in clicks (and now machine utilization) – that are simple in isolation, yet extraordinarily powerful in aggregate. As it has in retail markets, this reshaping will have a dramatic impact on market share for those visionary OEM companies that embrace it.

RSS & YouTube Widgets

To incorporate marketing and communications into the user interface, IGear has developed a number of features and capabilities. Two specific features include out RSS and YouTube widgets.

The RSS widget enables any RSS feed to be streamed though the dashboard within the user interface. This feature allows the OEM to manage an RSS feed and integrate the content with the Pulse user interface for consumption by frequent visitors.

The YouTube widget functions in a similar manner. It allows any YouTube video to be embedded within the user interface alongside valuable production data. As the OEM manages their own YouTube channel, they can easily integrate the videos within a high traffic online venue populated by actual end customers. The YouTube widget is also an excellent tool for sharing training and safety videos that can be associated with specific machines or processes.